Pretty cool and they get to meet all types of hip hop artists. Intersection of music and technology is intriguing.
Rap Genius (née Rap Exegesis) began as a quest to understand Cam’ron lyrics. It has since blossomed from a destination for understanding and critiquing rap lyrics to an annotation-fueled machine with a quest to “explain everything” — including current events, terms of service agreements, and poetry.
I still don’t think anyone understands Cam’ron’s lyrics though.